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The System is created using the International Symbol Signs established originally as a set in 1974. The core set of these icons is available for free from the American Institute of Graphic Artists (AIGA) through their website here. They have been referred to as “Helvetica Man”, “Bathroom Guy”, “Isotypes” and many other names. Check out this article on Idsgn for more info.
The System is set in Helvetica Neue (mostly bold.) Helvetica Neue is a redrawing of the original Helvetica typeface created by Linotype in the 1980s. The original Helvetica was designed by Max Miedinger in 1957 for the Haas foundry of Switzerland (the name is derived from Helvetia, the Latin name for Switzerland).