Comic Rocket is a growing index of 43,161
online comics. We link to creators' sites exactly as they're
meant to be shown. Dive through the archives or read the latest page,
and Comic Rocket will keep track of where you left off.
Who schlepped that giant penny into the Batcave, anyway? How did a struggling student like Peter Parker create custom-branded spider-tracers? And if your Who’s Who page listed your occupation as “Adventurer,” where are you getting the money to make rent?
These are the things that crossed my mind when I was a kid reading comics. And while I’m a firm believer in “suspension of disbelief,” it still entertained my young brain to consider these real-life concerns in contrast to the sensational world of super-heroes.
It didn’t help that I spent most of my adult career working in marketing and advertising. And I thought, if super-heroes really existed, they’d probably employ some of those fast-talking agency types. Publicists covering up some drunken benders. Marketing Directors finding ways for would-be heroes to make a buck. And graphic designers figuring out the best logos to slap on spider-tracers.
It seemed like there was an endless wealth of material behind such a concept. So welcome to the Hero Business, where we firmly believe “with great power comes great marketability.”
